·China’s Gatorade One Pass to Fame Winner Yang Hetong from Beijing Wins Trip to Super BowlLI
·Crowd of 83,798 NFL Fans Attend International Series Game in London
·Yang Raises China Flag Upon Winning Gatorade One Pass to Fame Challenge
October 3, 2016: The final four contestants of the Gatorade One Pass to Fame
competition looked focused on the sidelines preparing for their moment of glory in
front of 83,764 screaming fans at Wembley Stadium during the match-up
between the Indianapolis Colts and Jacksonville Jaguars, the first of three games
in the 2016 International Series in London.
Hailing from Beijing, Chengdu, Guangzhou and Wuhan, the competitors qualified
to participate in a contest testing their passing accuracy during halftime with the
winner earning a trip to Super Bowl LI (51) in Houston.
In Round 1, both Yang Hetong (Beijing) and Cen Zile (Guangzhou) advanced to
the second round after sinking one of five shots at the target. In Round 2, Yang
sank his second to last shot to secure the contest title and earn his trip to Super
Bowl LI. After making his second round shot, winner Yang Hetong said, “I am
really thankful for the opportunity NFL has given me to travel the world and see
this sport and am grateful to my opponents. It is an honor to be here and I cannot
wait for the Super Bowl in Houston.”
Upon arriving in London, finalists Cen Zile, Hu Lingyi ,Yang Hetong and Yu Yan
toured the NFL fan festivities on Regent Street and enjoyed the complete NFL
gameday experience, exploring the Fan Tailgate at Wembley Stadium to get a
flavour for the culture of celebration that comes along with America’s most
Earlier this summer, the Gatorade One Pass to Fame contest visited six cities
across China with over 16,000 participants vying for a chance to compete in the
national final in London. The four finalists included a mix of local amateur football
players and one who had never played the sport before.
Interest in the NFL has never been higher in China as the NFL continues to grow with 20 media partners broadcasting games and over 1.7 million viewers tuning in each week.
Executive Vice President of NFL International, Mark Waller commented, “It’s hugely exciting for us to see these Chinese fans coming over here, being able to compete in the competition at halftime. To think that a couple of weeks ago they were on the other side of the world and dreaming of being here at Wembley, that must be huge. A beautiful day for them and hopefully something they’ll remember for the rest of their lives.”
“Success in London has definitely given us the belief that as you take games outside of the US, you really accelerate your fan growth so for us the chance to move games around is definitely a core part of our strategy this year,” Waller added.
Since 2010, the number of people interested in the NFL in China has grown 1187% from 1.6 million to 19 million. In 2015, an average of 3.1 million viewers watched NFL games each week, across TV and online platforms, with over 15 million tuning in to watch Super Bowl 50 live at 7:30 am on Monday, February 9, 2016. Over 1.7 million viewers watch NFL games Live via online streaming platforms each week in China.
Since 2010, the number of participants playing football has increased six-fold with over 6,500 people currently playing football (flag or contact) on a registered, organized team. In 2016, early estimates indicate China had over 50 contact football teams and over 150 NFL FLAG football teams in China. There are now multiple leagues for contact, flag and even indoor football. Currently over 19,000 participants are engaged with registered football leagues or programs as part of NFL Play 60 partner programs in China – an increase of nearly 200% since the previous year alone.
In China, the NFL’s primary fan base consists of males, 16⑶0, living in Tier 1 and Tier 2 cities with relatively higher levels of education and disposable income; they are sports fans who consider themselves cultural explorers, have an affinity for quality and have an eye towards improving their lifestyles. According to research, Chinese fans perceive the NFL as a sport which embodies bravery, passion, leadership, positivity, intelligence, teamwork, and toughness. China is seeing a boom in youth football as it is seen as providing the best lessons in teamwork, interdependence and leadership.
For more information, log onto www.NFLCHINA.com or follow the NFL on:
WeChat ID: NFLChina
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Facebook: NFL China
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NFL China Fan Mobile Pass
About the National Football League (NFL)
Founded in 1920, the National Football League (NFL) has been called “one of America’s best-run businesses” and is admired for its structure, core values and innovative policies that promote athletic competition at the highest level. With 32 teams located across the United States, the NFL is the #1 sports league in America, outranking the NBA (basketball), MLB (baseball) and NHL (hockey) combined as the people’s favorite. The NFL’s championship game, the Super Bowl, is the most-watched program in US TV history and has also become a popular international sports event broadcast in more than 200 countries and territories and in over 30 languages.
About NFL China
NFL China, the league’s fifth international office, was established in Beijing in October 2007, demonstrating the NFL’s long-term commitment to China and is a significant milestone in the NFL’s continuing effort to promote its game worldwide. In China, the NFL aims to develop its fan base, increasing fan avidity and passion for the game through strategic cooperation with national and regional media partners, and focused marketing efforts around flag football development and “NFL Home Field” fan events. CSM China research shows that there are over 17 million fans of the NFL in China, predominantly in the Tier 1 cities. Of these 17 million fans, there are approximately 1 million avid NFL fans. The NFL fan base in China has grown 1006% over the past 4 years and research shows that the NFL logo is well recognized and is strongly associated with quality and authenticity.
Issued by Dragon Media on behalf of NFL China.
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